Portfolio Technology: IT Services

Adopting next-gen technologies for e-commerce website design and development

Posted on by Narendra Prajapati
Glowtronics Featured

Customer Background

Glowtronics is a US-based company offering unique DJ accessories and apparel. Founded over 15 years ago, Glowtronics has grown into one of the leading suppliers of DJ and turntable slipmats worldwide. They are known for their dye sublimation printing. Their slipmats are printed using the latest technologies and the highest quality printing methods.

Hennig

  • Industry

    Retail

  • Technologies / Platforms / Frameworks

    WooCommerce, WordPress, PHP

Challenges

Glowtronics was looking for a complete overhaul of its online presence. They had been selling their products and growing sales in a very traditional fashion. Realizing that they could reach more buyers online, the company wanted to build a website and get started with e-commerce. So, Softweb Solutions helped them to create user-friendly platform that makes it easy for customers to to find all their products online.

Once the website was built, the primary challenge for our client was to upgrade the platform. As they integrated several plug-ins, there were no upgrades for the platform on which their website was built. Moreover, to cater to Glowtronics’ target audience, they wanted to upgrade the website and implement an updated version of the numerous plug-ins. The client also needed SEO support to fulfill their digital marketing needs.

Solutions

Web development

We created a multisite online storefront for the client that uses the WordPress platform and WooCommerce capabilities. We have designed the entire website with a digital-first approach, keeping e-commerce centricity in mind. We worked closely with the client to make sure that we developed and designed aesthetics that aligned with their wonderful products.

The website allows the client to input as many products as they like and as frequently onto the website. The website presents both products and the company in a simple, highly organized manner that makes shopping easy and generates sales. We have created a new dynamic digital presence that captured the Glowtronics’ tradition in a modern and compelling site, which includes:

  • Customer design and print module to personalize slipmats and tapestry
  • Marketplace plug-in configuration to manage vendors, vendor commission, etc.
  • Online wholesale and reseller registration
  • Customized website theme to showcase custom slipmat products, print-on-demand, featured products, client testimonials and sponsors

Maintenance

Once the client’s e-commerce website was up and running, we provided them with the required upgrades and are also helping them with maintenance. We have also integrated the required plug-ins, so the website scores high on the functionality quotient. Moreover, we regularly assist Glowtronics on an ad-hoc basis, adding a range of upgrades, new functions and integrations, including:

  • Shipping gateway integration for FedX, UPS, USPS standard as well as the weight-based shipping option
  • Payment gateway integration
  • Multilingual website using Google Translator plug-in
  • Three-tiered pricing in the back-end for the customer, wholesaler and reseller

We also provide continuous website support to the client, including WordPress updates, WooCommerce upgrades and other plug-in upgrades. Our ongoing support services combine routine maintenance and speed and performance enhancements with technical support.

Digital marketing

After launching the new site, our digital marketing team developed an online marketing strategy to drive resourceful traffic to the site. Our team put together a comprehensive plan to kick off online advertising with Google, Facebook and Instagram for the client. We provided them with the required SEO support for improved marketing and increased the website ranking on Google search. This has made the website rank in the top five on the front page of Google. We have helped the client to enhance their digital marketing through:

  • Blog posts
  • Forums
  • Keyword listings
  • Paid promotions
Quate
Ronnie McGhee
We have a very long working history with the team of Softweb Solutions. They are diligent, trustworthy and they have always taken care of every aspect of our website building. I completely trust them as a lifeline to our company. They have helped us grow tremendously over the years! Ronnie McGheePresident, Glowtronics

Benefits

  • Transparency and ease of navigation
  • A fully manageable homepage
  • Increased e-commerce conversion rate
  • Clean and easy to use interface
  • Improved user engagement and organic searches
  • 20%

    Growth in sales

  • 40%

    Rise in number of customers globally

  • 50%

    Better customer outreach

  • 30%

    Improvement in customer service

Glowtronics

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Accelerate approval time and lending processes with one platform

Posted on by Narendra Prajapati
Alliant Featured

Customer Background

Alliant Credit Union was founded in 1935 and headquartered in Chicago. It is one of the ten largest credit unions in the United States, with over 620,000 members and $15 billion in assets. Alliant has prioritized providing award-winning digital experiences by focusing on simplicity, speed and security. Alliant’s goal was to create a Consumer Loan Origination System (CLOS) that provides seamless customer experiences.

Alliant

  • Industry

    Banking and Finance

  • Technologies / Platforms / Frameworks

    C#, .NET MVC, jQuery, WCF, Web APIs, SQL server

Challenges

As a credit union, Alliant provides higher savings rates and lower loan interest rates. As a result, receiving a greater number of loan applications is natural. Manually handling lending processes can be costly and time-consuming. Given the massive volume of loan applications and limited staffing, Alliant struggled to offer smooth customer services.

Alliant wanted comprehensive digital consulting services. So, they can have an upper hand in cost-cutting, time-saving, paperless processes, effortless alerts on debt recovery and efficient customer services.

Alliant faced the following specific challenges:

  • Delays in the processing of unstructured process requests
  • Manual processes and legacy systems trigger lengthy onboarding times
  • Lack of customization highlights an inability to cater to a diverse range of businesses
  • Open-ended processes for risk assessment, credit approvals and loan renewals
  • Siloed processes for document management and loan origination hamper loan processing efficiency

Solutions

By working with Softweb Solutions, Alliant developed its award-winning loan handling software Consumer Loan Origination System (CLOS) and made its lending solutions efficient. The updated lending solutions and CLOS enable Alliant’s customers to manage the entire process, from loan application to fund disbursement. Alliant’s employees track and monitor loan queries using the CLOS admin portal. That eliminates manual handling of the processes and removes delays in onboarding. Hence, making loan processing effective.

Providing CLOS was a part of our digital consulting services. CLOS is a complete set of applications with multiple functionalities supporting banking processes such as personal verification, credit score check, liabilities, financial information and more. It can even perform third-party checks, create and clear fraud warnings, calculate loan amounts for upselling and set up payments for disbursement to dealers or bank accounts. Thus, successfully establishing the processes for risk assessment, credit approvals and loan renewals.

There are more than 35 third-party software applications integrated into this application. This ensures proper verification of processes and the security of personal identities. Alliant can now provide a better customer experience and remain on top of every loan inquiry.

Benefits

  • Reduced turn-around time
  • Secured data management
  • Digitized consumer lending journey
  • Streamlined lending process management
  • Simplified loan origination system architecture
  • Integrated CRMs improve customer experience
Alliant Dashboard
Alliant Dashboard
Alliant Dashboard
Alliant Dashboard

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Increasing enterprise-grade security with digital transformation

Posted on by Narendra Prajapati
Bosch Featured

Customer Background

Our client, Bosch Rexroth, is amongst the world’s leading experts in the field of drive and control technologies. The company provides customized solutions for driving, controlling, and moving to more than 500,000 customers under the brand name Rexroth. As ‘The Drive & Control Company’, Bosch Rexroth builds, manufactures, and markets components and systems in 80+ countries. They have an immense experience of more than two decades and a diversified work portfolio, including hydrodynamic research. This has enabled them to ensure the delivery of high-quality products and solutions.

Bosch Rexroth

  • Industry

    Manufacturing

  • Technologies / Platforms / Frameworks

    MySQL, Liferay, Java, JQuery, Spring

Challenges

Digital transformation is an essential process, and with continuously evolving technological complexities and rapid data growth, it is becoming the need of the hour. Postponing it often results in uneven processing and delayed outcomes for almost every industry.

Our client, Bosch, wanted a robust solution to manage content for their apps and make it accessible to their global employees and clients simultaneously. They required a web solution to simplify their app management and set various levels of user permissions.

They even wanted to integrate an advanced search functionality within the solution to streamline the information retrieval process on their applications. Their main aim was to ease the distribution of apps and develop user-specific independent modules. Apart from this, they needed an easy-to-use back-end system through which the administrator could easily add or update app information.

Solutions

Our team of experts analyzed the client’s entire business processes and proposed to implement solutions that will lead the company to digital transformation. We developed a centralized feature-rich app center and content management solution.

The app center provides a flexible, user-friendly interface for its users and administrators to add information and manage their apps easily. It also enables users to access their apps and relevant information with advanced search functionality. The administrator level access eases the management of the app center and maintains enterprise-grade security. Admins can easily add or delete apps, edit content, and source files whenever required.

The app center provides and enforces a secure SSL or HTTPS connection for wrapped apps and prevents them from going to unauthorized or malicious websites. The administrators can also enforce MDM actions and set/reset password complexity rules. The app center console enables the self-service distribution of apps to employees and other authorized users with role-based security and data protection at the same time.

Digital transformation streamlined scheduling, improved site maintenance, simplified collaboration and team content building and improved security. It also helped them with faster installation and upgrades.

Quate
Brian Wanca
The GoTo Products iPad app is “live” and the word about it is spreading fast. Everyone who has seen the app so far is truly impressed by the functional quality and flawless design. None of this would be possible without you so I just wanted to congratulate and thank you for all the hard work!  Looking forward to opportunity to work with Softweb again, on this and many new projects in the future. – Almir TucekSupervisor, Digital Marketing at Bosch Rexroth

Benefits

  • Efficient and streamlined app management
  • Easy-to-use-interface
  • Minimizes system reliability
  • Different admin layers for higher security
  • Improved user satisfaction
  • Supports BYOD without compromising security
  • Security without source code changes
  • 30%

    Rise in lead conversion

  • 40%

    Improvement in customer experience

  • 45%

    Growth in revenue

  • 60%

    Increase in customer retention

Rexroth

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Seamless sales cycle with an AR app for a manufacturing company

Posted on by Narendra Prajapati
Henning Featured

Customer Background

Hennig, Inc. is a global manufacturing company that specializes in machine protection products and services. The company provides safety equipment, conveyor belts and other chip/coolant management products.

Hennig

  • Industry

    Manufacturing

  • Technologies / Platforms / Frameworks

    Unity 3D, iOS, .NET and Node.js

Challenges

The company offers safety products that vary according to the requirements of their clients. With so many machines, it is not feasible to take a one-size-fits-all approach. No two machines are identical; hence, it is essential to check that the right conveyor fits the right machine. Moreover, the type of chips that they cut also needs to be taken into consideration. They strive to leverage quick response manufacturing strategies for better customer service. With Q-ROC – the combination of sales, engineering and manufacturing divisions, the company started an initiative to get continuous customer feedback for smooth manufacturing of their equipment. Although, they required to streamline their entire process to meet their customers’ demands.

Their traditional approach involved sending a technician, or a team of technicians, to get the measurements for the machine for which they required the fit. However, this created a major challenge as the technicians had to manually enter the dimensions. Often, half of the information was further communicated to the manufacturing and sales teams. In such cases, the sales team was not able to provide the right quote. The technicians had to visit the site again to get the measurements correct. This was time consuming for the client and their customers and incurred additional costs.

Key issues faced by Hennig:

  • Increased production time
  • Longer sales and quotation process
  • Multiple visits to customers’ site
  • Insufficient information
  • Miscommunication between the sales and manufacturing teams
  • 100%

    Accuracy in spatial measurements

  • 3X

    Faster quote generation

Solution

Softweb Solutions’ team of experts was briefed about the issues that the client faced. With every machine having a different footprint, it was essential to provide exact inputs to the manufacturing team to get the equipment that satisfied their customers’ needs. We noted the importance of accurate measurements and closely followed their process of getting the space and dimensions from their customers’ site.

Once we were thorough with Hennig’s requirements, we offered our visual product configurator solution, which includes an AR app that can be leveraged on multiple devices like headsets, mobile devices, tablets, etc. For Hennig, we developed the app for iPhone and iPad, allowing them to input the dimensions with precision. Moreover, they can also visually configure made-to-order products and design elements, letting their customers experience them in an augmented environment at their location.

This helped the client enhance customer satisfaction by offering virtual and interactive configurations. This allows the off-site experts to provide an augmented interactive demonstration with accurate spatial information. In turn, the client offers improved products crafted according to their consumers’ needs in less time. Their customers can see how the equipment fits and looks with in the actual setup and infrastructure.

  • AR app: The technician can share accurate measurements with the manufacturing and sales teams in real-time. The sales team offers a budgetary quote and can close the deal in a single visit.
  • Augmented reality product visualization: Hennig can showcase the equipment in a live environment as a 3D overlay on their customers’ machines via the iPad and iPhone apps for quick feedback.
Quate
Noah Goellner
Softweb Solutions’ expertise in this area was extremely good. Soon as they got involved, we knew they were going to make sure the project was going to be successful. It was such a good breath of fresh air to partner with them. – Noah Goellner

Benefits

  • Provide accurate spatial information
  • Efficient sales quotes in real-time
  • Build customizable orders
  • Streamlines the manufacturing process
  • Enhances the buying experience
  • Faster deal closures

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Accelerating product development with efficient DevOps implementation

Posted on by Narendra Prajapati
Doublecheck Featured

Customer Background

DoubleCheck is a financial service provider located in the US. It offers solutions to address banking issues like outdated overdraft practices that burden customers, small businesses and financial institutions. The company helps to generate new organic revenue sources for their customers.

DoubleCheck

  • Industry

    Finance

  • Technologies / Platforms / Frameworks

    Google Cloud Platform, Microsoft Azure, Kubernetes, RabbitMQ, MongoDB, Vue.js, JavaScript

Challenges

The company was facing challenges while catering to the needs of credit unions. The task demanded easy access to information, quick decision-making and the highest level of security. DoubleCheck’s existing systems and databases needed an upgrade. They wanted better integration, agility and scalability. Some of the issues that our client faced were:

  • Slow IT operations
  • Hampered productivity
  • Unable to handle a large volume of data
  • Increased vulnerability to risks like cyber security threats
  • Multi-tenant customization and compatibility issues
  • Troubleshooting and debugging difficulties
The company faced difficulties with multi-tenancy; and failed to scale their capabilities due to lack of technical knowledge. Also, they needed experts to resolve issues related to email notifications, payment reminders and Okta authentication.

Solutions

At Softweb Solutions, we understand that several factors drive the architecture simplification process. In the process, we evaluated the clients’ existing systems to understand their business needs. Our team of experts got insights into their app transformation needs and offered DevOps solutions while recommending a more modern design for server-side architecture. By implementing Kubernetes, we helped the company to improve DevOps efficiency for a microservices architecture.

Our engineers created, prioritized and sequenced their backlog processes with our expertise in complex system integration, web and microservices.

  • Cloud migration: Our team of experts executed a seamless transition for our client from Google Cloud Platform (GCP) to Azure. Our approach involved a meticulous analysis of their existing infrastructure and applications to develop a customized migration strategy. We carefully orchestrated the transfer of data, services, and applications to Azure, ensuring minimal disruption and downtime for the client’s operations.
  • Architecture rebuilding: Our quality analysts delivered a thorough analysis to ensure the systems are up and running without any errors. Our solution architects built an architecture that supports the transformation of their business landscape. We also enabled data modernization by moving data to modern databases for better scalability.
  • DevOps: With our DevOps services and solutions, we offered automation in CI/CD pipelines. Moreover, we solved bugs in their code and helped them to accelerate deployments as well as maintenance.
  • Product development transformation: By leveraging industry-best practices, meticulous planning, and thorough assessments, we delivered superior applications to cater to evolving consumer demands.

Benefits

  • Quickly and efficiently adapt to changing market conditions
  • Reduced downtime
  • Decreased IT maintenance costs
  • Faster time-to-market
  • Agility and flexibility in development and deployment

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Streamlining software delivery through a flexible and agile DevOps model

Posted on by Narendra Prajapati
Devops Featured

Customer Background

The client is one of the leading Original Equipment Manufacturers (OEM) of sensors and related hardware. They provide end-to-end solutions through their innovative and proprietary systems to enhance customer competitiveness and success. They are among the largest global electronics manufacturing services (EMS) & Original Design Manufacturer (ODM) companies. Their services include innovative design, engineering, manufacturing, real-time supply chain insight and logistics services to small, medium and large companies.

  • Industry

    Manufacturing

  • Technologies / Platforms / Frameworks

    Azure, .Net Core, Docker, Kubernetes, GitHub

Challenges

In the fast-moving world, digitization is sweeping across many industries, creating an unparalleled demand for companies to innovate, experiment and deliver capabilities faster. As the demands of modern businesses have increased significantly, affecting the very nature and scale of software development, companies require a more flexible and efficient approach to software delivery. So, due to these changes in technical, organizational and cultural aspects, DevOps adoption and implementation have become essential.

In most organizations today, multiple teams are working on a single product. So, the biggest challenge is to make them work better and faster together toward shared goals. In the case of our client, to develop a single intelligent product, they deal with multiple vendors who had their teams and roles. And with so many teams having different responsibilities, communication and transparency take the center stage.

With such a hybrid scenario of multi-functional teams, separations on a technical and organizational level, added with the use of different tools became a serious issue for our client. Moreover, on the software development side, the client’s application deployment model had become unsustainable for several reasons.

  • First, there was no room for anyone to operate in silos since many of the processes and functionalities were interdependent.
  • Second, the deployment process was slow and error-prone.
  • And finally, there were few challenges like traceability to source control as the software build and deployment processes were dependent on other teams.

This lack of cooperation and communication between different teams involved in making a single product resulted in uncoordinated activities, which hampered product development and lead to numerous other consequences.

It is natural that if multiple teams are developing a feature, there exist dependencies within the (Product Backlog Items) PBIs that are taken up by different teams in their respective sprint backlogs. So, to overcome it, the client needed to implement a robust continuous integration and continuous delivery (CI/CD) pipeline.

Solutions

DevOps is considered important in the ability to frequently and reliably update a system in an operational state. DevOps presumes automation and seamless cross-functional collaboration between multiple teams. Hence, our client needed a robust DevOps approach to manage a single smart product developed by multiple teams.

The teams involved in making a single, smart product were:

Team 1 – Hardware

This was the client’s core team. The main role of this team was to make devices IoT enabled so that the software can send data to the cloud.

Team 2 – Cloud Platform

This was the Softweb Solution’s team. The main role of this team was to ensure connectivity of the devices so that data could be sent from the cloud to the device and vice versa. Along with providing a ubiquitous cloud platform for their products, we were responsible for developing the following:

  • Communication protocols – AMQP, MQTT, WSS, HTTPS
  • Real-time rules engine that decides whether to raise an alarm, log data, or take an action
  • API to provide interaction with the web and mobile apps

Team 3 – Frontend and Commerce Platform

This team was an external company responsible for creating user-friendly interfaces to represent the data transmitted from the cloud to the device. This was the commerce side of the product.

The first rule of the DevOps model is “you build it, you own it”. So, in order to ease and streamline the governance of multiple teams and increase visibility into its development environment, the client implemented a robust DevOps model. On the software front, the company was seeking a tool that would integrate seamlessly with its products.

The ultimate goal of our client was to enable potential customers in the manufacturing industry and help them to make their factories smarter with the Internet of Things (IoT). They also wanted to empower their customers with actionable insights from the generated data. And their requirement was clear – an agile approach that would enable different teams to collaborate seamlessly and deploy an IoT platform to create intelligent products that would enable them to connect their devices to the cloud.

So, to overcome the challenges faced by the company and meet the success of multiple business goals, our client needed:

What they needed

The solution provided

  • Smart components that enable intelligence at their innovation centers.
  • Software that resides on the device that translates and communicates data.
  • To manage market entry of both the IoT physical and digital products along with IoT platform implementation, connectivity and visibility.
  • To enable business intelligence and data monetization opportunities.
  • Leading to a new age of e-commerce.
  • Web based portals for all device management activities, administration and reporting.
  • SDK framework covering core functional requirements.
  • Core cloud components
  • Device management portal(s)
  • Consumer & user insights
  • Data analytics & BI
  • Application & cloud connections
  • Deployment and management of cloud logic, rules, events, notifications, storage, security, governance, authentication and platform engines.
  • Movements of information between all other components.
  • Fine tune device & consumer data
  • Usage and trend analysis
  • Enhanced business intelligence and predictive analytics
  • Data science and data interpretation
  • Software to utilize statistics and machine learning to discover and communicate meaningful patterns in data, find hidden trends and insights from devices and external data.

Benefits delivered

Softweb Solutions significantly accelerated the delivery of mobile and web apps features, fixes, and updates by aligning the client’s development, testing and staging environments with the production environment, thereby automating performance testing, load balancing, IT infrastructure monitoring and log management. With the DevOps approach, at no point were any of the teams dependent on each other for their own tasks.

  • 25%

    Improved service and reliability

  • 40%

    Improved collaboration between different teams

  • 30%

    Enhanced product delivery speed

The platform we helped to create empowers their customers with actionable insights from the generated data and make their factories smarter with the Internet of Things (IoT). The entire development process went on seamlessly, allowing us to successfully deploy the IoT platform with minimal errors resulting in a faster time to market.

The platform also made it faster to deploy the web and mobile applications, reducing the overall deployment time from weeks to days. They also observed a marked improvement in the cross-functional collaboration between multiple teams after leveraging the DevOps model.

With continuous development, integration and testing, the solution delivered the following key benefits:

  • Improved operational efficiency
  • Transparent processes
  • Faster deployment
  • Minimum deployment errors
  • Faster bug identification and resolutions
  • Increased product delivery speed
  • Improved collaboration

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Handling fleet management smartly to simplify reporting

Posted on by Narendra Prajapati
Flee Featured

Customer Background

Our client is a leader in large-format printing and vehicle fleet branding. They specialize in manufacturing graphics and signage, design execution printing, installation and maintenance of graphics. Our client also operates an established installation network capable of handling different types of fleet branding projects.

  • Industry

    Printing

  • Technologies / Platforms / Frameworks

    Angular, Microsoft Azure, Xamarin, Power BI

Challenges

The client struggled due to a lack of standardized fleet information that led them to time-consuming administrative tasks, interrupted vehicle availability and tedious employee collaboration. With disparate data across multiple systems, they failed to function harmoniously and efficiently. Moreover, they also suffered from issues such as:

  • Integrating fleet data into existing disparate systems
  • Maintaining a track record of manufacturers and customers
  • Managing a geographically dispersed team
  • Finding information on specific fleets immediately
  • Failing to utilize assets to their full potential

Solutions

We worked closely with our clients to develop a lightweight fleet reporting web and mobile application using the Angular framework. We chose Angular to build the front-end interface to optimize smooth server communication and leverage auto-synchronization. We also utilized interactive SPAs (Single Page Applications) to leverage responsive web design. Our clients now cherish the proactive fleet reporting app that not only offers valuable functionalities but also provides visibility into overall fleet operations to drive their organization’s efficiency and yield high-end productivity. Here’s what our engineered app delivers:

  • Easy to use interface to access fleet-related information instantly
  • Ability to track workflows of team members and respective clients
  • Features to manage the fleet from a remote location
  • A single portal to monitor fleet operations
  • Schedule analytics reports using Power BI
  • 20%

    Faster fleet operation

  • 25%

    Improved business decisions

  • 30%

    Increased user experience

  • 22%

    Decreased vehicle maintenance

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How e-commerce portal boosted fashion resale platform’s sales

Posted on by Narendra Prajapati
Fashionphile Featured

Customer Background

Sarah Davis, a fashionista, started the online fashion resale platform to expand women’s luxury purse collections. Fashionphile, from its inception in 1999, has consistently grown by 50% year-on-year. Maintaining high-quality authentication and providing best-in-class shopping experiences are the company’s business philosophies.

To offer superior customer experiences and streamline workflows, Fashionphile looked into emerging technologies like AI, ML, IoT and cloud-based CRM, ERP, HCM, HPM, or treasury applications.

Fashionphile

  • Industry

    Retail

  • Technologies / Platforms / Frameworks

    Magento 2, PHP, MySQL, JavaScript, Bootstrap

Challenges

With over 350 million products listed on Amazon.com, selling online is becoming increasingly competitive. Hence, sellers’ ability to orchestrate verbal and visual stimuli (i.e., design elements) on product pages to effectively convert page visitors into buyers is critical.

In a crowded resale market, Fashionphile wanted a webstore that makes luxury item shopping seamless, easy and more affordable than their competitors’ offers. The company was looking to enhance its user base, by maintaining its existing audience while pushing them to buy more. Hence, upselling was a vital feature in the client’s e-commerce solution.

The biggest challenge was keeping the e-commerce product listing page simple so product information could shine. It was difficult to create e-commerce product page that helps customers make more informed and distraction-free buying decisions.

Solutions

Amongst all open-source e-commerce platforms, we recommended Magento 2 for several reasons. A user-centric, responsive and customized storefront emphasizing brand identity is essential for any webstore. Magento 2 can extend the core functionality through third-party extensions and custom development.

Based on this, our UI/UX team redesigned the Magento template to keep the store consistent with the brand identity. We implemented several modules to automate the payment gateway and shipment integration with their shipping partners. We also integrated FedEx and USPS APIs.

Considering Fashionphile’s focus on luxury resale, our Magento developers decided to make the product search process extremely simple. Shorter product search time improves user experience and offers better results in marketing campaigns, allowing any webstore to boost sales quickly. Consequently, we used product labels extension for Magento 2.

Overall, we built a comprehensive e-commerce portal fulfilling Fashionphile’s requirements. We delivered eBay integration solutions that offer different functionalities, including mirroring the site’s inventory to eBay, managing purchases, shipping, automated feedback and nonpayment reminders. In all, using PHP, we delivered a first-rate eCommerce portal that is attractive, user-friendly, and search-oriented.

Benefits

  • Effective user management
  • Improved brand awareness
  • Better customer engagement
  • Versatile content management
  • Mobile-friendly configuration
  • Seamless product search

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Legacy system modernization for a leading avionics services provider

Posted on by Narendra Prajapati
Elliot Featured

Customer Background

Elliott Aviation is a renowned provider of aviation solutions offering aircraft sales and aviation services since 1936. The company offers various avionics services ranging from installations, aircraft maintenance, accessory repair and overhaul, paint and interior, charter and aircraft management, etc. They have three facilities across the United States.

Elliott Aviation

  • Industry

    Aviation

  • Technologies / Platforms / Frameworks

    ASP.NET MVC, Kendo UI, jQuery and SQL server

Challenges

Elliott Aviation did not have a right system in place to help their customers track the status of their aircraft maintenance in real-time or approve the addition of parts or services while the service was under process. Apart from this, the company used to manage data in huge spreadsheets and the employees had to manually feed it into the company’s ERP system. The use of such traditional methods was time-consuming and error prone.

Hence, they required a mobile-based aircraft management system to automate aircraft sales and maintenance, repair and operations (MRO) management. The solution they were looking for must include quotations, program warranty, status notification, and invoices to improve the efficiency and productivity of the company.

Solution

Offering real-time information allows companies to gain customer trust and improves the consumer retention ratio. At Softweb Solutions, we understand the importance of the business ecosystem of customer-facing operations. Hence, our team of experts thoroughly analyzed the company’s operational processes and pain areas to offer the best suitable solutions.

We planned to modernize their legacy systems to help them improve business. So, we evaluated their legacy systems and transformed their outdated business applications with modern technologies and software.

We developed a cross-platform mobile application that streamlined the communication between Elliott and its clients. The mobility solution provides real-time aircraft maintenance status to their customers and helps them approve the changes while the service is under process. The application also provided up-to-date information on program warranty, aircraft documents, quotations and invoices as and when required.

It is a complete business management system that contains modules like training, support request, parts, milestone, components, invoices, planning, parts quotes, parts orders, checklists, employees, customers, aircraft, projects, discrepancies, change orders, travelers, exchange services, planning, course, RAIL, expense and conversations.

The application is equipped with a feature to refine filters for narrow search, color codes to understand recent updates inside the modules, conversation window that captures recent chats of Elliott’s members and their customers. It also has a sign-off functionality where the supervisors can mark a job ‘done’ after inspection.

Moreover, the application also provides information to their client about the nearest restaurants, areas of attractions and the best route to get there just to keep them engaged during the aircraft maintenance waiting period.

Legacy system modernization helped the company to transform their business processes and achieve better benefits such as:
Quate
Lonnie Hoodjer

Softweb Solutions has been a partner of Elliott Aviation for over 7 years. During that time, they have provided customized solutions for all of our operational departments, filling specific organization requirements where ‘off the shelf’ solutions left processing gaps. Their time to deliver is excellent and we have experienced good response times for fixing issues and resolving system integration conflicts.

Specifically, the solutions provided by Softweb Solutions, provide our organization with a simplified GUI for our internal and external customers. We have received many compliments on our offerings from internal users and customers.

Softweb continues to be a strategic partner as well, informing us of emerging technologies that may benefit our organization. This has created an atmosphere that challenges the status quo and pushes us to perform at the highest level, to stay ahead of our competition.

I would highly recommend their services to anyone seeking customized solutions for their environment. Lonnie HoodjerSr Director of Business Systems, Elliott Aviation

Benefits

  • Role-based access for better security and control
  • Updated program warranty details of aircraft parts and tools
  • Secure, mobile-based access to aircraft maintenance information
  • Real-time maintenance and change in order tracking for customers
  • Enables customers to track maintenance and change order status in real-time
  • Smooth process management for customers and the company
  • Track details of a task/customer easily

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Sitecore ECM solution and catalog app for an electrical products manufacturer

Posted on by Narendra Prajapati
Otto Featured

Customer Background

OTTO has been designing and manufacturing electrical products used in diverse industries such as construction, aviation and even the military for more than five decades. It has two divisions – OTTO Controls and OTTO Communications.

OTTO Controls makes precision switches, control grips and other related products, while OTTO Communications produces surveillance kits and fire and HAZMAT communications equipment. Their switches and control grips perform day-to-day activities in some of the toughest sectors, including aerospace, heavy equipment, medical, marine, communication and other demanding markets.

OTTO

  • Industry

    Manufacturing

  • Technologies / Platforms / Frameworks

    iOS, Android, Sitecore, ASP.NET, SQL Server

Challenges

For OTTO, catering their industrial-grade products to unique and demanding environments brought about a need to improve their digital presence. They needed a catalog application to showcase their products without redirecting the sales representative to another website. The key requirement was to centralize their product database to be available on all their online channels.

Hence, they required a marketing automation solution serving multiple ecosystems. The marketing automation solution, which improves the client’s digital presence, includes an app that must be compatible with Android and iOS platforms.

Another requirement of the client was to make the application fully functional in offline mode. So, the data had to be available even if there was no internet access to keep their digital presence strong. Moreover, multiple product channels meant that the sales representatives had to look through several sites to gather information and documentation related to the products.

Also, the company has a vast product line-up spread out over multiple websites, but the content management team did not have access to a multisite management tool. The product showcase was not optimized, and the sites were not meeting the responsive design standards. There was no CRM integration, so the site admins had to do everything manually. Marketing automation was the solution to these challenges.

Solutions

Softweb Solutions worked in tandem with OTTO Engineering Inc. to improve their business efficiency through marketing automation and with the help of integrated web and mobile solutions. Our developers identified and analyzed the client’s requirements and decided to develop a sales application compatible with both iOS and Android platforms. We decided to migrate the company’s existing websites to the Sitecore platform as well.

1. iOS and Android catalog sales app

We developed an innovative catalog application analogous to both mobile environments. With the ability of SQLite to link its library to the application program, which can also be called dynamically, we were able to centralize the product database across all platforms. This ensured a smooth operation through all their channels that deal with the same products.

The offline access of the app enables sales representatives to make presentations and conduct meetings anywhere, ensuring the availability of the entire catalog. With marketing automation, information entered in the app during offline mode would reflect on relevant channels as soon as the internet connection is available.

Business benefits of the iOS and Android catalog sales app:

  • Brand awareness
  • Personalized user experience
  • Product catalog with advanced search capability
  • Hands-on information for sales reps
  • Offline access for anytime functionality
  • Save on printing costs as all documents are available on the app

2. Sitecore as the ECM solution

Our developers transferred all the existing websites of the company to the Sitecore platform. This helped content editors and marketers manage all the content on different websites through a single platform. Sitecore platform migration allowed OTTO to use the ‘write once distributedacross any channel’ approach. Such marketing automation helped OTTO maintain the ECM in a hassle-free manner.

Business benefits of Sitecore as an ECM solution:

  • Easy to manage multilingual websites
  • Secure document management system
  • Content reusability and content versioning
  • A unified content management system that saves a lot of time
  • Improves sites’ search engine ranking through SEO tools
  • Marketing automation
  • Regular upgrades to the latest Sitecore versions
  • Managed services
Brian Wanca

Our relationship with Softweb is over five years old and we work together as though, we are one strong team. Its’ their unique brand of technical expertise and personal communication skills that makes Softweb so valuable to us. When I work with a partner, I am looking for honesty, integrity, trust, and skill. Softweb embodies all those attributes. From our responsive website with over 12,000 SKU’s to our mobile applications, they do it all with proficiency and expertise.

When we made the decision to go with Softweb as our mobile app and website developer, we could not have imagined how successful this relationship would turn out to be.

– Jim StarkeyMarketing Group Manager, OTTO Engineering

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