Track website and mobile app visitors and gain insights to maximize your online reach
At the backend of all the websites and apps lies an enormous amount of data that has the potential to transform your business. But what sense does all the gathered data make if you don’t know what to do with it?
Once all the unstructured data is organized and analyzed, it can be converted into meaningful insights, which were not available before. Using historical data of site or app visitors, data scientists can help you make sense of a large amount of web and mobile app data that you have gathered over the years. You can club this with sentiment analysis to derive even deeper insights from your site visitors.
AI-powered automated analytical models help find hidden insights into the new data, which might not be found in the analysis was done with a traditional approach. When we apply the machine learning capabilities on websites and mobile apps, it gives a better understanding of customer behavior and enables appropriate engagement of customers.
SIA, Softweb’s Intelligence and Analytics platform enables businesses to conduct thorough website and app audit to gain actionable insights such as: which pages/functionalities are resulting in a loss of traffic or which ones are converting to leads. The conversion rate was increased using various web analytics tools, heat maps, survey tools, and A/B multivariate testing.