Navigating the internet is an art. Not everyone is adept at it, though. Some people are better at handling software tasks than others. Honing your skills can be a valuable asset for you. However, it is only befitting that your brand or business earns a profit from a successful online presence.
To keep your website up and running and remain competitive, proper management is required. One should always start by using an ideal content management system (CMS). While we are at it, Sitecore is the way to go about it. In addition, using Sitecore development services for a business is an excellent way to meet your client’s needs.
Sitecore is a well-known integrated platform and CMS for achieving flawless digital results.
Some common challenges companies need to keep tabs on that can be addressed by Sitecore implementation
There are some common challenges that companies must address. Besides, a lack of Sitecore implementation may affect rankings, traffic, revenue and sales. Moreover, according to a survey conducted by Top Design Firms, 42% of the users leave the website if it performs below par level.
1. Planning and organizing content before implementation
When not done right, it can lead to a disorganized website that becomes difficult to navigate. Proper planning is one of the most critical factors to consider when you’re planning to publish something.
2. Configuring the security settings
Security is an element that should not be overlooked. If not taken care of, it can lead to unauthorized access to the backend and potential data breaches. This makes security one of the top concerns.
3. Testing the website before the launch
If not scrutinized thoroughly, it can lead to broken functionality and a poor user experience. Launching should only be performed after taking all the necessary steps for testing.
4. Regularly maintaining and updating the website
Keeping the website updated with the latest technical aspects is a steppingstone to maintaining a website regularly. If this doesn’t happen, it can lead to security vulnerabilities and a lack of functionality.
5. Scaling the website
Customizing the website as per new technology and trends is something that should be taken care of in the first phase. If you miss scaling, it can lead to poor performance and a bland user experience during high-traffic periods.
These are some of the common challenges that most companies fail to implement. There are a few reasons why businesses are migrating to Sitecore, and you’d be thrilled to read those.
Why should companies use Sitecore?
Sitecore is a leading CMS with a result-driven mechanism. From Sitecore content personalization to increased digital asset management (DAM) – there are many advantages to using it. Let’s have a look at those.
Sitecore allows for the creation of custom content types and templates, making it easy to create customized and engaging digital experiences. On top of it, it’s a given that every website needs to be accessible from mobile, desktop and other devices. With this feature of Sitecore, your business can make sure that any website you create is responsive for desktop and mobile devices.
Sitecore can handle large amounts of content and high traffic, making it a suitable option for enterprise-level companies. Also, one of the biggest features of Sitecore is customization. Managing content through Sitecore has its merits. With Sitecore, your business gets in-depth customization for the website. Customized Sitecore development services can be provided to meet your client’s requirements.
Top 3 migration approaches you need to upgrade to Sitecore 10
Be it a website, mobile device, social media platform, email, wearables or IoT devices – today’s customers expect to engage with brands on any channel, whenever they want. If that is not enough, they want brands to offer a personalized buying experience.
3. Sitecore Content Personalization
Creating content to meet visitors’ needs is a pivotal part of digital strategy. Sitecore Experience Platform (XP) assists marketers to achieve ROI objectives by making sure that content reaches the right audience. The built-in Sitecore content personalization features allow targeted and relevant content to be delivered to individual users.
One of the most talked about functionalities of Sitecore is its flexibility to be integrated with various third-party systems. Sitecore can be easily integrated with other systems, such as CRM and e-commerce platforms, providing seamless data flow It is the reason why businesses prefer to hire a Sitecore developer to keep the integration process streamlined.
5. Increased DAM
Sitecore has launched Sitecore AI to build efficient and personalized experiences. As a result, this feature helps with customer segmentation and DAM. When running a campaign, marketers would have to rely on access to myriad content pieces that cover videos, images and GIFs. After a certain period, managing a large volume of content can be cumbersome. It is one of the reasons why large businesses tend to maximize the usage of external DAM to help smooth things up.
6. Experience Platform
Sitecore is an experience platform that not only allows you to manage content, but also tracks and analyzes customer journeys, and provides personalized experiences across multiple channels.
Why Softweb Solutions is the right choice for your Sitecore needs
There’s much value to be gained from Sitecore development services. The companies who are willing to get the most out of it should work with a certified Sitecore developer.
Softweb Solutions has long been a reliable partner for businesses that are looking to be a part of this Sitecore paradigm shift. Our team of Sitecore experts will make sure that from Sitecore content personalization to tracking and integration – everything is covered.
If you’re wondering how our Sitecore development services could benefit your company, that’s where we come into play. To understand more about Sitecore development services. Get in touch with our experts today to leverage the full potential of Sitecore and produce the maximum ROI for your company.