Have you heard of the big news yet? Salesforce being a cloud CRM powerhouse has recently signed a definitive agreement to acquire Tableau – a robust performer of data visualization analytics. The deal between both giants worked out interestingly for an enterprise value of $ 15.7 billion. This move supports Salesforce’s strategy to diversify beyond CRM and provide meaningful data insights to its clients. Let’s have a look at some potential advantages of this acquisition in this blog post.
“We are bringing together the world’s #1 CRM with the #1 analytics platform. Tableau helps people see and understand data, and Salesforce helps people engage and understand customers. It’s truly the best of both worlds for our customers – bringing together two critical platforms that every customer needs to understand their world.”
– Marc Benioff, Chairman, and co-CEO, Salesforce
Salesforce acquisition of Tableau has got industry-experts talking about what to expect next. Here are some the positives of this acquisition:
Salesforce customers will benefit largely
With this merger, Salesforce is likely to drive digital transformation by providing its customers with access to data analytics as well as deeper insights. By doing so, Salesforce customers will gain their entire business data that provides them with the ability to make better decisions, enhance connected customer relations and boost innovation.
Especially with Tableau and Einstein together, Salesforce can deliver intelligent and intuitive analytics with attractive visualizations for every department and user in a company.
Salesforce will support Tableau’s mission
Forrester defines Tableau as a clean, intuitive, easy-to-navigate UI and insights presentation, especially to front-office workers. Undoubtedly, Tableau is a strong performer against several other industry leading brands. Now as part of Salesforce, Tableau will be able to scale and promote the vision of the company that is to help businesses understand data. Hence, Tableau will complement and accelerate innovation focusing on customer needs.
Salesforce CRM analytics will continue to remain at the core
Salesforce is proud to have one of the best analytics for CRM with its Einstein Analytics and Datorama products. With the acquisition of Tableau, both Einstein Analytics and Datorama are set to continue being at the core of the analytics strategy. However, Salesforce has plans to jointly build a product roadmap that combines all the unique capabilities of these three products and deliver a holistic market solution. Customers can look forward to the launch of new products anytime soon.
Tableau will outstretch Salesforce into data-driven engagement
Tableau is powered with capabilities to lead data-driven customer engagement. For instance, it can provide better insights about campaign performance, offers, customer activity and website engagement to help enterprises to optimize marketing tactics. To the sales team of a company, it can impart increased pipeline metrics, seller performance, and forecasting of their sales funnel.
Salesforce-ERP integration - Evaluate your sales opportunities accurately
Vendors that respond faster gain more business opportunities. This is why companies must empower their sales reps with instant customer and prospect information access by integrating their ERP system with the Salesforce platform.
And here’s how Tableau addresses customer support: Tableau renders detailed visibility into emerging issues, agent performance, customer health, as well as resolves customer service bottlenecks. It helps enterprises to optimize costs associated with call-centers services and other ways to deliver better experiences. All these data-driven capabilities are believed to outreach existing Salesforce capabilities.
Salesforce will broaden its reach beyond CRM
It’s time for Salesforce to dip its toes into the back-office areas with the help of Tableau. Enterprises will now have the opportunity to purchase CRM software and BI tool from a single vendor. Isn’t this a good thing? Also, enterprises can eliminate the need to depend on different technology vendors to help them manage the offerings and services. Now Salesforce’s strategic role in creating better customer experiences is highly impactful.
To conclude, this merger is advantageous to both Salesforce and Tableau. The combined power of these leaders will empower enterprises to conduct businesses in new ways, from better engagement with customers to data-driven decisions and improved outcomes. Our experts are closely monitoring the business benefits of this merger, get in touch with us if you have any queries.