How a personalization for a real estate company can be enhanced using Sitecore?

Customer Background

The client is a renowned real estate company with over 50 years of experience in selling high-end houses. They have built a reputation for providing exceptional customer service and expertise. While their primary focus is on residential properties, they also offer services in the commercial real estate sector.

  • Industry

    Real estate

  • Technologies / Platforms / Frameworks



The client is a leading real estate company with a high-traffic website that attracts millions of visitors annually. Unfortunately, the website lacks personalization, leading visitors to struggle to find properties that suit their needs.

  • Lack of consolidated data: The organization did not have a lot of data about their visitors’ preferences and behavior. This made it difficult to personalize the website experience for each individual visitor.
  • Complexity: Personalizing a website can be a complex task. There are many factors to consider, such as the visitor’s location, budget and needs.
  • Outdated digital platform: Their existing digital platform lacked the flexibility, scalability, and modern features required to keep up with the dynamic demands of the real estate market. This hindered their ability to effectively showcase property listings and engage with potential buyers and tenants.


Softweb Solutions thoroughly understood the unique challenges and goals of our clients through comprehensive consultations and requirements gathering. This deep understanding enables us to design tailor-made solutions that align perfectly with their specific needs and objectives.

Our team of skilled Sitecore experts meticulously plans and executes the implementation process. This ensures a seamless integration of the Sitecore Cortex with our client’s existing systems and workflows. Throughout the development phase, we prioritize user experience and personalization, aiming to create a digital platform that engages and resonates with their target audience.

Customized property listing management

  • Property search: Users can search for properties by location, price, number of bedrooms, number of bathrooms and other criteria.
  • Property filtering: Users can filter properties by a variety of criteria, such as price, location, number of bedrooms and number of bathrooms.
  • Property comparison: Users can compare multiple properties side-by-side to see which one is the best fit for their needs.

Personalization and user segmentation

Utilizing Sitecore Cortex, we implemented user segmentation based on demographics, behaviors and preferences. This enables the company to deliver personalized content and recommendations to each visitor. With personalization, they can increase engagement and conversion rates.


  • Enhanced user experience: The new Sitecore-powered platform offers a user-friendly and consistent experience across all devices. This improved customer satisfaction and encouraged longer website engagement.
  • Increased lead generation: The client experienced a significant increase in lead generation and conversions. The streamlined lead management process allowed them to capture and nurture leads more effectively.
  • Improved efficiency and productivity: We streamlined the property listing management system with our custom Sitecore Cortex solution, which improved efficiency and productivity. This enabled the company to manage and update property listings efficiently. This also saved time and effort, enabling the team to focus on core business activities.
  • 20%

    increase in website

  • 42%

    improvement in user

  • 68%

    increase in property

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