Charting New Heights: Hardware Services Leader's 3x Customer Engagement Leap Hardware services leader sees 3x increase in customer engagement - Softweb Solutions

Customer Background

A recognized leader in delivering comprehensive hardware services, encompassing installation, maintenance, and repair services. They cater to businesses and individuals, offering expertise across a wide range of hardware, from desktops and laptops to complex networking equipment. Their commitment to efficiency and quality ensures minimal downtime and optimal performance. With a national network of technicians and a strong focus on customer service, they have established themselves as a trusted partner for all hardware needs.

  • Industry


  • Technologies / Platforms / Frameworks

    Tableau, Basecamp


Transforming vast quantities of product survey data into actionable insights presents a significant challenge. Extracting meaningful trends and pinpointing critical areas for improvement requires a deep understanding of diverse survey responses, encompassing aspects like build quality, performance, and durability. This necessitates a thorough analysis process to identify key performance indicators (KPIs) that effectively measure product success. Collaboration with the client plays a crucial role in prioritizing these vital KPIs, ensuring the developed Tableau dashboards deliver the most impactful insights to guide the product engineering team’s testing efforts.


We leverage our Tableau expertise to deliver impactful solutions, helping leading hardware services companies like this one address their challenges:

  • Data cleansing and standardization: Softweb meticulously cleansed and standardized the survey data. This ensured consistency, eliminating inaccuracies that could skew the analysis and subsequent insights.
  • Advanced analytics and KPI identification: Our data scientists employed advanced analytics techniques to extract meaningful patterns and trends from the vast data set. This facilitated the identification of key performance indicators (KPIs) that accurately measured various product attributes such as build quality, performance, comfort, and durability.
  • Interactive and customizable dashboards: We designed interactive and customizable Tableau dashboards tailored to the specific needs of the client. These dashboards presented KPIs in an easily digestible format, allowing the product engineering team to quickly identify areas for improvement and prioritize their testing efforts.
  • Actionable insights and data storytelling: Softweb went beyond simply presenting data. We used our storytelling expertise to communicate the insights gleaned from the dashboards in a clear and actionable manner. This empowered the client to make informed decisions based on tangible evidence, ultimately leading to product improvements.
  • Ongoing support and collaboration: Recognizing the dynamic nature of customer needs and product development, Softweb established a framework for ongoing support and collaboration. This ensured the dashboards remained relevant and effective as the client’s products evolved and new survey data was collected.


  • Faster time to insights
  • Streamlined collaboration
  • Prioritized improvement efforts
  • Data-driven innovation
  • Reduced costs and improved ROI

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