Digital transformation with product catalog app Digital transformation with product catalog app

Customer Background

Molex is a leading manufacturer of electronic interconnectors. Its extensive product range includes everything from electrical; fiber-optic interconnect solutions to switches and application tooling. Engineers and product designers use these products in the following industries: aerospace and defense, automotive, alternative energy, consumer appliances, data computing, telecom, medical and several other sectors.

Molex

  • Industry

    Manufacturing

  • Technologies / Platforms / Frameworks

    Java, SQL, iOS, Android, C

Challenges

Maintaining a wide product range through data attribution and precise categorization is challenging. The client had an extensive collection of products. However, making a catalog in presentation is tedious and time-consuming. Also, the client’s marketing/sales team wanted to showcase their product catalog to the customers on the go.

Molex wanted an attractive product catalog application for the entire range of its products and offerings. So, they wanted their marketing and sales team to have a handy product catalog that they could carry anywhere with them.

Solutions

A consumer electronics manufacturer with a wide range of product catalogs requires standardized and accurate product attribution to scale volume growth. It is time-consuming to discuss minute details about each product with clients remotely. Our team of professionals proposed an industry-best digital transformation solution to address these issues. We built an innovative product catalog showcasing the client’s entire range of products attractively.

The product catalog app covers all the Molex products with their technical specifications and has a unique, diagonal scrolling showcase structure of products. It is an animated app with attractive and clear product images that gives the customers a fair idea about the product and its usage. Their customers can easily access their product library with the required details. However, the company was concerned about the download rate of the app. To address this, we specifically designed the mobile catalog app with a small size. This app enabled the client’s users to not worry about data or storage usage and browse their products easily. The company can also get insights about the number of app downloads, most-browsed products and more.

Additionally, we have provided features like:

  • Search feature to look for a particular product quickly
  • Diagonal scroll presentation of products
  • PDF viewer showcasing product details
  • YouTube videos for demonstrating products

Benefits

  • Receive product information at the fingertips
  • Enable the marketing team to make an effective presentation
  • Gain potential business leads
  • Increase business opportunities
  • 20%

    Increased customer retention

  • 15%

    Increase in sales

  • 30%

    Improved user experience

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