Magento empowers thousands of retailers worldwide with its e-commerce capabilities. Although, both Magento 1 or Magento 2 are equally profound and comes with a scalable deployment tool that simplifies the Magento Commerce Cloud process by providing commands to back up the database, app custom patches, verify environment packages and more. However, the modern version of Magento 2.3 helps us create immersive brand experiences for diverse industries.
Magento is an open-source PHP-based e-commerce platform that provides robust features, allows business owners to control its content, appearance and functionality of their e-commerce store with extreme versatility. Interestingly, it features a user-friendly administration interface that includes powerful marketing, SEO and inventory management tools that allow retailers to build an omnichannel retail portal to meet their specific business needs. In this blog post, we will discuss some core features that make the Magento e-commerce platform a perfect one.
Another advantage of using Magento as your e-commerce platform is that it offers a powerful combination of highly flexible design and a large support network. Apart from the incredible benefits Magento provides, it has also earned a reputation as one of the most credible shopping cart owners when it comes to the ROI it generates.
Magento can easily be incorporated with your online shopping website to create a versatile interface that not only sells and persuades shoppers to buy but also provides visitors with a pleasant experience. Let’s take a look at what else makes Magento e-commerce platform the most successful and ideal site:
Top features that set Magento apart from others
- Magento offers a lot of user-friendly tools.
- It allows you to automatically update your shopping page.
- Magento is simple, convenient and flexible with its design functionality that makes it simple for visitors to search and purchase any product or service.
- It provides customers with a highly immersive and enjoyable shopping experience.
- Magento not only supports multiple platforms but also helps online retailers to market their products and services across multiple domains.
- Magento is built on the MVC framework, allowing retailers to scale their websites to new heights.
- Magento-based e-commerce websites come with powerful SEO, marketing and management resources to help retailers meet their specific business needs.
Why you should upgrade to Magento 2
Magento 2 is a preferred software and platform that allows you to build a full-fledged e-commerce website with less effort and time. It helps in improving the performance of your web store with its upgraded and enhanced features.
Why choose Magento over other platforms?
Let’s have a comparison and see what it takes Magento to be on top of the other platforms.
Magento vs. Shopify
Magento, as the most popular open-source platform, provides hundreds of templates and extensions, whereas Shopify, is a smaller platform that needs its programming language and only offers limited design templates. Furthermore, Shopify lacks the variety, such as many reporting and customization tools. To wrap up, Shopify is a good option for those who operate small business websites and need an e-commerce platform to quickly board on. However, Magento remains the ideal choice for those who require a robust and dependable e-commerce platform.
Magento vs. BigCommerce
Working with the BigCommerce platform has several benefits, including being simple to set up and maintain, as well as the ability to concentrate on international shipping. Although, Magento has a simple and user-friendly framework, BigCommerce’s complex plug-ins and limited third-party support can cause a business to wobble.
Magento vs. WordPress
Since WordPress was created as a blogging site, it now supports e-commerce through plug-ins. But here’s what you need to ask, why set up an e-commerce site on a website that is essentially a blogging platform? If you truly need a personalized e-commerce solution, it is advisable to use a dedicated e-commerce platform.
Although an e-commerce platform has its own set of benefits and drawbacks, it is critical to have a clear understanding of your top business goals before you select the best platform for your online store. As a result, you will need to consider which one will help your company the most, as each one has its own set of specifications. Magento, however, is perfect for both small and large businesses.
Here’s how we can help you with Magento
We are a leading Magento e-commerce development company offering a wide range of customized solutions to both B2B and B2C clients. Our team of Magento experts can help you to deliver seamless unified commerce experiences across devices and channels. We have got all hands-on deck with Magento Enterprise Edition 2.3 that allows us to create immersive brand experiences for diverse industries. If you need help to get started with your Magento project, check out our Magento development services, our developers can help you develop custom Magento solutions to help you reach a wider audience and drive more sales.