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Google is getting into the beacon marketplace with its own technology called Eddystone. Till now, Apple’s iBeacon was the default leader when it cameto beacon software, but early reviews of Eddystone show that Google has come up with a technology that can do much more than iBeacon and also integrates well with Google’s existing applications and services.
The technology, named after a historically famous lighthouse in England, has some key differences compared to Apple iBeacon. Eddystone is an open source, cross-platform Bluetooth Low Energy (BLE) format which is capable of supporting Android, iOS or any other platform that supports BLE beacons. The company has made it available on GitHub under the open-source Apache v2.0 license.
Compared to this, the iBeacon framework is proprietary and can function from only iOS devices or beacons supporting the Apple framework (although the messages can be received by any device supporting BLE).
Eddystone’s big differentiator compared to iBeacon is that it can support multiple “frame types” (data payloads) giving it much more flexibility both from a sender and receiver point-of-view.
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