Sitecore CMS Solution for a manufacturer Sitecore CMS Solution for a manufacturer

Customer Background

Altra Industrial Motion is a global designer and manufacturer of power transmission and motion control products used on various industrial drivetrain applications. Headquartered in Braintree, MA, the multinational firm has 40 product lines with manufacturing facilities in 11 countries. Their product lines are categorized into clutches and brakes, gearing, engineered couplings, bearing assemblies, power transmission components, and belted drives.

Altra Industrial Motion

  • Industry


  • Technologies / Platforms / Frameworks



As the number of websites increases, so does the number of challenges related to design, languages, frameworks and hosting solutions. Altra Industrial Motion has been running several websites with various categories like corporate sites, market-oriented sites and brand-specific websites. The websites were built on different technologies such as .NET, PHP and other platforms; and thus, it was challenging to display dynamic data from the database and integrate third-party APIs. Additionally, the content managers faced issues in managing website content which prevented them from controlling and maintaining content on different sites.


Softweb Solutions deployed Sitecore as a web content management solution. We evaluated its entire online network and consolidated all websites into a single point of control to maintain the brand identity and reduce the time to update content on different websites.

Our experts designed a flexible Sitecore CMS solution that supports region-specific content as well as multilingual websites and presents content based on the visitor’s location. It also allows integration with third-party tools on their websites. Our developers integrated Widen API to manage data securely and streamline the digital asset lifecycle. Managers can now have complete control over publishing, expiry and archiving of content. The solution permits the user’s versioning, permission and workflow functionality.

As part of the solution, we also developed an end-to-end iPad product catalog management system that allows the sales team and dealers to access product information anytime. With Sitecore as the back-end CMS system, the admin can easily upload and publish new content to the devices.

Sitecore deployment has also given the company access to its Experience Analytics tool, allowing them to track visitors’ geolocations and analyze user engagement and conversations. Furthermore, they can leverage business intelligence and decide how to create outstanding marketing campaigns. Our Sitecore deployment solution offers the following benefits:

  • Eliminates hassles of content management
  • Presents region-specific content and language
  • Maintains branding like corporate content, colors, and fonts
  • Enables managers to manage content and resources from a single back-end system
  • Improves outcomes and organized online entity
  • Allows integration with third-party tools
  • Delivers richer customer experiences
  • Allows anytime access to product information anytime, anywhere

We are really happy with the Enterprise grade solution that Softweb has delivered for the our group of companies. It has now become extremely easy to manage multiple sites and the content with the Sitecore platform. Softweb Solutions’ engagement showed real momentum right from the beginning and it has performed brilliantly to build a full-blown digital marketing solution using Sitecore. We are highly impressed at how Softweb met every deadline with tight project management. The Softweb team excels in providing great customer service and work integrity. We highly recommended their solution centric approach to achieve our objectives.

– David BrooksbankDirector of Marketing (Altra Industrial Motion)


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