How softweb improved product change communication with a PCN app for a global manufacturer
Our client is a global enterprise specializing in industrial machinery and components. Their supply chain spans multiple regions and requires consistent product change communication to support customers worldwide. They collaborated with Softweb to modernize their Product Change Notification (PCN) process through a cloud-based application that improved coordination, visibility, and communication accuracy.
Industry: Manufacturing
Business type: Enterprise
Services:PCN application development
Technology:Asp.Net Core, Angular, MS SQL Server, Azure Cloud
Client profile
The enterprise operates in the industrial machinery and components sector and brings more than five decades of industry experience. With a widespread global presence and a complex supply chain network, their operations depend on structured coordination between sales, product management, and supply chain teams.
Recognized as a leading global manufacturer of high-quality industrial machinery and components, the company maintains a steady focus on product reliability and operational discipline.
Technical challenges
Our client serves a global customer base and must notify customers when products reach end of life or when specifications change. Managing and disseminating product change notifications at this scale required consistent coordination and timely communication. The primary operational and technical challenges were grouped into four areas.
Manual PCN workflows
PCN creation and tracking relied on manual effort, increasing turnaround time and risking inconsistencies across records.
Complex data integration
Retrieving and aligning data from SAP, Azure Data Hub, and Salesforce required extensive coordination, often delaying accurate PCN generation.
Scalability constraints
Growing PCN volumes revealed performance limits within the infrastructure, leading to slower queries and operational bottlenecks.
Communication delays
Notifying customers about product changes lacked automation, creating delays that risked compliance gaps and reduced transparency.
Our solution
We designed and implemented a structured PCN application on Azure Cloud to modernize how product change notifications are created and managed. During implementation, we consolidated PCN workflows, integrated SAP data through Azure Data Hub and Salesforce APIs, automated notification sequences, and introduced controlled communication formats to reduce manual dependency.
The application supports end-to-end visibility across PCN lifecycles, from creation and review to customer notification tracking. Bringing data, workflows, and notification handling into a governed cloud environment gave the client’s teams a clearer operating structure. PCNs now move through each stage in a predictable manner, changes are easier to trace, and system performance remains stable even as volumes increase.
Structured workspace for coordinating product change communication
The dashboard brings PCN creation, review, and management into one structured view that supports day-to-day coordination. It runs consistently across desktop and iPads, enabling teams to check email status, review customer records, and manage exclusion lists. Users can also track unsubscribe requests and access shipping history without switching between multiple tools.
Connected data architecture supporting accurate and timely PCN processing
Secure API integrations connect the application with Azure Data Hub and Salesforce to retrieve SAP data in real time. As a result, product updates, customer details, and related records remain synchronized, which reduces manual reconciliation and supports faster, more dependable PCN processing across teams.
Workflow-based notifications for timely and accountable communication
The application automates the creation and distribution of customer notification emails. It records delivery status, maintains communication logs, and limits manual intervention so customers receive accurate product change updates on time while preserving transparency and compliance requirements.
Standardized communication formats with dynamic personalization controls
Configurable email templates allow users to define structured formats using dynamic keywords linked to PCN and customer data. Hence, consistent messaging can be maintained across regions while still allowing personalization where needed, which reduces drafting effort and improves clarity for both customers and suppliers.
Business goals and measurable outcomes
| Business objective | Business benefit delivered |
|---|---|
| Improve user accessibility | PCNs are managed seamlessly across mobile and desktop devices through a unified dashboard. |
| Strengthen customer communication | Product lifecycle changes are communicated on time through automated notification workflows. |
| Increase operational efficiency | Manual effort is reduced by consolidating PCN workflows and system integrations. |
| Ensure scalable performance | System response remains stable as volumes increase through governed cloud deployment. |
| Optimize infrastructure costs | Infrastructure spend scales with usage under Azure’s pay-as-you-go cloud model. |
Tech stack
- Frontend
- Angular, HTML5, CSS3, TypeScript
- Backend
- ASP.NET Core API, C#, REST APIs
- Database
- Microsoft SQL Server
- Cloud Platform
- Microsoft Azure Cloud Services, Azure App Services
- Integrations
- SAP, Azure Data Hub, Salesforce APIs
- Notification System
- Automated Email Notifications, Template-Based Messaging
- Security
- SSL/HTTPS, Role-Based Access Control (RBAC)
- Platform Access
- Web Application, iPad and Desktop Support
Similar Case Studies
How softweb delivered centralized content management app for Bosch Rexroth
Enhanced quality control system for a manufacturing company with machine learning
Connect Now
Our experts would be eager to hear you.
