Magento 2 website development for a retail firm Magento 2 website development for a retail firm

Customer Background

Established in 1926, London Jewelers is an ever-growing family of fine jewelry and timepiece boutiques. It represents 136 jewelry, watch and giftware brands across Long Island in 7 physical stores. Celebrities started visiting their stores to find unique fine jewelry, watches, cigars and gifts, which were never seen before in the United States.

“Your London Jewelers shopping experience must be consistent and excellent regardless of the medium you interact with the brand on, whether in our physical stores or on our websites,” said London Jewelers’ executive. With that in mind, London Jewelers recently appraised their e-commerce operation to improve customer experience and boost growth.

London Jewelers

  • Industry


  • Technologies / Platforms / Frameworks

    Magento 2, ERP and CRM integration


Since London Jewelers represents 136 brands, filtering them in a synchronized manner was crucial for improving the experience of online shoppers. With its solid presence across Long Island stores, the retail giant was on an omnichannel growth plan to attract customers across the globe and increase online revenue.

Compelling omnichannel growth comes through a better customer experience via the following factors:

  • Personalization
  • Express shipping
  • Ship to store
  • Engagement score
  • Buy online, pickup in store
  • Ship from store

The goal was to create and manage online traffic efficiently, handle data-driven responses to market changes and the automation of promotion and price rules. Developing a multisite structure by combining their ERP and OMS to support a wide range of brands was again a challenge. Keeping up with the product configuration and allowing customers to search for products using pre-selected options was also not easy.


Magento was the best solution considering their growth ambitions, robust presence and need to scale their e-commerce business. We tailored our recognized 30+ extensions to their brands’ user experience and the feel of their stores.

To make a mobile-friendly site, our developers created responsive banner sliders and owl carousels to display large banners atop their website. Different extensions made product finding more accessible and faster than ever. Further, visitors can share any product on social platforms like Google+, Facebook, Pinterest and Twitter.

Our experts spent a good amount of time defining their requirements and developing logistics integrations, ERP, inverse logistics and omnichannel features. We also optimized the checkout process and helped streamline their operations to improve their user experience.

The results were phenomenal. Overall, London Jewelers grew its online revenue significantly. Thanks to their established presence. Magento 2 enhanced the company’s reach to customers with a seamless experience. The company achieved a phenomenal conversion rate and experienced an incredible year-on-year increase in revenue.

In general, we used the following Magento 2 solutions.

Custom Magento 2 website development

  • Content management
  • Easy-to-use checkout
  • Reporting and analytics
  • Order and shipping management
  • Tax invoice management
  • Multiple payment options
  • Intuitive backend and admin
  • SEO-friendly layout

Magento integration

  • Microsoft Dynamics integration
  • ERP and CRM system integration
  • Payment integration
  • Theme integration
  • Inventory management integration
  • Magento plugin integration
  • Shipping integration
  • BI integration
Allen Francis

Quality of services provided by softweb solutions has been outstanding. Quality of work is excellent. Knowledge of Magento is very good. I don’t have anything bad to say as all the work and it’s been several projects now has been very very good. Highly recommended.

Allen FrancisVP Information Technology at London Jewelers


  • Enhanced customer satisfaction
  • Superior omnichannel experience
  • Established online presence
  • Intelligent search options
  • Improved performance
  • Easy customization

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