ShopperTrak was looking for an in-store beacon based marketing and advertising solution for casino, resort, and mall. Softweb Solutions developed a mobile appli
Marketing has evolved with time as much as everything else. Studying the market is no new phenomenon. Businesses like to understand the needs of its customers t
Needless to say, regular and effective communication with retail shoppers can prove rewarding for businesses; however, the old customer experience model is no l
A prominent chain of retail stores providing clothing apparels were seeing a decrease in revenues from the previous two calendar years. A decrease in footfall a
A retail solution provider specializing in footfall measurement serves numerous businesses. With an expansive and ever-growing customer base and an explosion of
The process of shopping has evolved over the course of the Information Age. Traditional methods of going to a shop, seeing what is on sale and being
If you look at the turn of the century, you'll realize how quickly things can change the way products are displayed and marketed, the way we purchase
Tired of loading and unloading items in the supermarket and waiting to check out while you stand in the long queue?
With the rise of mobility at such a rapid pace, smartphones and tablets have cemented their presence into our daily lives.
Augmented Reality (AR) has the potential to change the way companies market their products and services.
Beacon technology is dramatically creating waves in retail industries. The tiny transmitters for