- Advice on the Move
- Sharing option with social media
- Integration with website
- Marketing Tool
- Brand Awareness Tool
Business Situation:
Our client desired a comprehensive Beauty and Style Guide iPhone application, so as to make fashion accessible to the users anytime and anywhere through a mobile device.
They desired that an application should allow users to upload their style look for- getting second opinion on their look, getting professional guidance from well-known stylists, comparing two different looks for picking best one, customizing their look with in-built photo editor, or making their look public by sharing with other Style It Social members.
They wanted a functionality by which any user who is a member can rate and give useful feedback to other members. If the comments posted by a user are ranked as “helpful” for 100 times by others, then they would become a Stylite and enter into monthly Stylite drawings.
They also desired the connectivity of the application with social networking platforms – Facebook, Twitter and Tumblr. Thus, the members can connect and invite their friends to Style It Social through Facebook, Twitter and Tumblr. The users can also show their looks on their personal social networking pages with this feature.
Business Solution:
Softweb Solutions successfully designed and developed an iPhone application – Style It Social for Mal Pearson as per her all requirements.
We incorporated all the desired features in the application by which lots of things can be done other than getting professional advice from a variety of national, international and celebrity stylists. It has an in-built photo editor, where users can customize their particular look with an option of staying unidentified. By being a member, users also get a chance to win daily prizes from Mal’s Prize Closet which can be a beauty product or a fashion product or household goods.
This application also has blog section where members can read editorials posted by Top rated Celebrity Stylists. Any user can become a member by simple login process of the app and upload up to 3 looks for Free and then be a Premium member for $1.99 to upload and share unlimited looks.
