The objective was to provide a comfortable, accessible and informative meeting point for people looking for love. The interface needed to communicate the feelings of romance and help the user find an ideal mate. Equally important issues were the need to feel connected to the community and the ability to communicate through e-mail.

Based on a detailed study & needs analysis, we concluded that the portal required the following features:

• User Registration
• Profile Building
• Photograph Management
• Search Engine
• Internal Mailing
• Bulk mailing from admin
• Juke Box
• Live Chat
• Quizzes
• Horoscopes
• Frequently Asked Questions

Online security, Greater privacy & screening of profiles were crucial concerns.

• A One-stop, entertaining and interactive experience with great look and feel.
• Compelling content to help users come together in a fun, safe and unique way.
• Three levels of user security - Basic, Mid Level & High Level Trust.
• Online Relationship Management System.
• Remote editing and reviewing of content.