The client wanted a CRM solution that would enable dentists to effectively target patients through specific e-mail communications and follow up with prospective patients wherever they may be. We also needed to permit registered users to capture contact information automatically.

Features that were highly desirable included:

• Web based solution to schedule & manage e-mail campaigns for dentists
• Provide e-mail Templates & Images
• Generate & Manage Prospect lists
• Facility to block Zip codes for a specified time period to ensure exclusive use of data
• Allow dentists to buy new campaigns & patient lists or upload a existing database

Implementation of the CRM solution has enabled our client to offer services that effectively target customers for specific e-mail campaigns.

The unique solution enables Dentists to understand their prospective patients better, and start personalized communication with them closely. The solution is designed to create automated, personalized, high impact campaigns.