How a Power BI retail dashboard improves contextual marketing

Increasing customer churn and declining revenues despite having increased a marketing budget are some of the biggest concerns for retailers. A Power BI dashboard for retailers provides information that was previously inaccessible so that they can put the right strategy in place to optimize the marketing strategy and engage customers in a more effective way.

The Power BI dashboard for retailers provides the following information:

  • Traffic flow analysis
  • Dwell time per visitor
  • Peak hours of visitor traffic
  • New vs returning customers list
  • Devices identified – Android/iOS devices
  • Most visited places in the shop/mall
  • Month wise report and easy selection
  • Current and previous years’ details
  • Number of campaigns that have been triggered
  • Locations of beacons within the shop/mall

For More Information:

http://www.softwebdatascience.com/power-bi-consulting-services.html
http://go.softwebsolutions.com/power-bi.html

Summary
Title
How a Power BI retail dashboard improves contextual marketing
Description

A Power BI dashboard for retailers provides information that was previously inaccessible so that they can put the right strategy in place to optimize the marketing strategy and engage customers in a more effective way.

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Softweb Solutions

Softweb Solutions Inc. is a software development company specializing in enterprise software and mobility solutions. The company also works with Fortune 100 companies and startups on emerging tech trends such as the Internet of Things and Wearables among others. With clients in every industry, Softweb provides consulting, development and support services to numerous clients worldwide.
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