How a Power BI retail dashboard improves contextual marketing


Increasing customer churn and declining revenues despite having increased a marketing budget are some of the biggest concerns for retailers. A Power BI dashboard for retailers provides information that was previously inaccessible so that they can put the right strategy in place to optimize the marketing strategy and engage customers in a more effective way.

The Power BI dashboard for retailers provides the following information:

  • Traffic flow analysis
  • Dwell time per visitor
  • Peak hours of visitor traffic
  • New vs returning customers list
  • Devices identified – Android/iOS devices
  • Most visited places in the shop/mall
  • Month wise report and easy selection
  • Current and previous years’ details
  • Number of campaigns that have been triggered
  • Locations of beacons within the shop/mall

For More Information:

http://www.softwebdatascience.com/power-bi-consulting-services.html
http://go.softwebsolutions.com/power-bi.html

Summary
Title
How a Power BI retail dashboard improves contextual marketing
Description

A Power BI dashboard for retailers provides information that was previously inaccessible so that they can put the right strategy in place to optimize the marketing strategy and engage customers in a more effective way.