Increasing customer churn and declining revenues despite having increased their marketing budget are some of the biggest concerns for retailers. A Power BI dashboard for retailers provides information that was previously inaccessible so that they can put the right strategy in place to optimize the marketing strategy and engage customers in a more effective way.
The Power BI dashboard for retailers provides the following information:
- Traffic flow analysis
- Dwell time per visitor
- Peak hours of visitor traffic
- New vs returning customers list
- Devices identified – Android/iOS devices
- Most visited places in the shop/mall
- Month wise report and easy selection
- Current and previous years’ details
- Number of campaigns that have been triggered
- Locations of beacons within the shop/mall
For More Information:
https://www.softwebsolutions.com/power-bi-consulting-services.html