Manufacturers are challenged with promoting Brands and Products to varied audiences, from end users clients, to OEMs and Distributor and/or Reseller partners. Creating, managing and distributing consistent and impactful messaging across all channels presents ever more demands for fast, agile and effective Content Marketing Strategies. These challenges can include:

  • MULTIPLE CHANNEL MANAGEMENT

    Multiple websites for brand lines or subsidiaries . Multiple technologies being managed – PHP, .NET etc. Varied sub-sites across many locations

  • DIGITAL ASSET MANAGEMENT

    Disjointed, manual processes for managing content: specifications, pricing, PDFs, videos and white papers. Inventory availability and pricing not visible to users.

  • MULTIPLE TOOLS

    Siloed tools designed for one channel only. No centralized administration of content and messaging across sites and channels. Multiple vendor technologies to manage.

  • SALES CAMPAIGN SUPPORT

    Poor support for campaign integration with CMS and 3rd party marketing tools.

  • CUSTOMER INSIGHTS

    LIttle to no visibility into the client experience in interacting with products, brands and company experiences.

  • EXTENSION OF MESSAGING

    Lack of mobile capability and focus. Missing or fragmented social media strategy. Lack of localization and/or multilingual capability.

Softweb Solutions understands the unique challenges faced by manufacturers and provides customized platforms that transform brand and marketing promotion while optimizing operational, go to market strategies and customer engagement across all channels. Leveraging best in class platforms and client specific customization, Softweb Solutions provides value and benefits, such as:

  • CENTRALIZED BRAND AND MARKETING MANAGEMENT & AUTOMATION

    Manage and control all aspects of brand and marketing by pulling together all data repositories, such as digital asset management systems, CMS and ERP platforms.

  • TRACK THE CUSTOMER EXPERIENCE ACROSS ALL CHANNELS

    Know how your customers use and react to your messaging, by tracking their experience across web, mobile, social and email channels.

  • CUSTOM PORTALS

    Provide unique and targeted portals , or landing pages based on user profiles: Client, Partner, Distributor and internal personnel.

  • CLIENT SPECIFIC TARGETING

    Leverage customer analytics to test and tailor your messaging. Create rules and behavioral based targeting to create unique experiences.

  • CROSS CHANNEL CAMPAIGN MANAGEMENT

    Create consistent content marketing and messaging regardless of device or channel your target is using.

  • MOBILE APPLICATIONS

    Provide a complete and fully functional experience on any mobile device, including all relevant product detail, order management and communication.

Move the Bar

If you’re not in the 3% that think their content marketing is very effective, the question becomes “How do I get there?” Softweb Solutions works with your lines of business and marketing staff to leverage existing collateral, infrastructure and ERP data, as well as best of breed platforms that deliver a true digital experience that drives conversion and increases revenue.

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Channel Your Message

DRIVE A CONSISTENT EXPERIENCE – Enable your Catalog Management System to offer all relevant product information to anyone, anywhere. If needed, make those channels multilingual with associated localized content. Leverage a single management tool to consolidate needed information regardless of format or device.

Client CASE STUDIES

Equipment Depot

Equipment Depot

Enterprise Web Presence for a Large Heavy Machinery Company

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Bosch Rexroth

Bosch

Enterprise App Store: Bosch Case Study

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ABOUT US

Softweb Solutions Inc. is a Chicago based software development company with extensive experience in helping manufacturing companies in the Midwest develop enterprise software and mobility solutions. This includes ERP and CRM software installation and support, employee apps, IoT systems for better inventory management and production quality among other solutions. With clients in every industry, Softweb provides consulting, development and support services to numerous clients worldwide.