Flash Based Product Configurator for Sports Apparel Manufacturer

BACKGROUND

The client is a leader in the Make-to-Order Manufacturing business. They are reputed for distinctive, high quality garments and headwear for men, women, and children, and offer fully merchandised collections. The client designs, produces and decorates headwear, sportswear and other branded apparel for collegiate, resort, retail, corporate, scholastic, and promotional markets.

CHALLENGE

The challenge was to design an online product catalogue that was attractive & innovative. The client needed an effective tool that would permit customers to visualize options, customize and buy products without having to undertake numerous visits to retail stores.

SOLUTION

The Flash based product configurator that we created enables a number of custom design modifications. The configurator allows customers to create styles matching their individual tastes by actually picking colors; designs, sizes & being able to virtually visualize the T-shirt change to their preferences on screen.

Users are able to rotate the product 360° to view it from all angles and zoom in to see all details.

TECHNOLOGIES

Technology : Microsoft Axapta
Programming Language : .Net, AJAX & Flash script
Other : XML & Microsoft SQL

RESULTS

The Softweb solution provides a remarkable tool for driving sales. It offers customers a feature rich shopping experience and the ability to browse the catalogue at their leisure 24 x 7 x 365. The configurator enriches & enlivens the online shopping experience replicating the experiences people have in the stores in the virtual world.