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Stylish CRM Solution for Dentists

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BACKGROUND

The Client is a leading CRM solutions provider that provides an e-mail marketing solution catering specifically to dentists. The solution helps dentists manage the development, delivery, and tracking of direct marketing campaigns directed at prospective patients.

CHALLENGE

The client wanted a CRM solution that would enable dentists to effectively target patients through specific e-mail communications and follow up with prospective patients wherever they may be. We also needed to permit registered users to capture contact information automatically.

Features that were highly desirable included:

• Web based solution to schedule & manage e-mail campaigns for dentists
• Provide e-mail Templates & Images
• Generate & Manage Prospect lists
• Facility to block Zip codes for a specified time period to ensure exclusive use of data
• Allow dentists to buy new campaigns & patient lists or upload a existing database

SOLUTION

Implementation of the CRM solution has enabled our client to offer services that effectively target customers for specific e-mail campaigns.

The unique solution enables Dentists to understand their prospective patients better, and start personalized communication with them closely. The solution is designed to create automated, personalized, high impact campaigns.

Additional features that were incorporated include:

• A slew of direct mail templates, posters and “Click-me-Now” editorial content that dentists can use to communicate with their patients.
• Ability for Dentists to book campaigns & block zip codes for a specific time period
• A E-mail design lab
• Full reporting & tracking functions

TECHNOLOGIES

Technology : Microsoft Axapta
Programming Language : .Net, AJAX & Flash script
Other : XML & Microsoft SQL

RESULTS

The Softweb solution is an excellent media for Triggered & Automated Email Campaigns that make a client's job much easier and improves response rates by setting up more automated programs.

The ease-of-use, flexibility, and extensive reporting capability of the CRM solution make it the preferred solution for Dentists today

 

 Download Solution for Dentists Case Study Pdf