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RSS FEEDSSoftweb Bringing Publicity for the Community Portal
Softweb Bringing Publicity for the Community Portal
SIA wanted to publicize its Community Portal of Sterling Commerce Developers with the effective internet presence.
SIA wanted to publicize its Community Portal of Sterling Commerce Developers with the effective internet presence.
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BACKGROUND
SIA wanted to publicize its Community Portal of Sterling Commerce Developers with
the effective internet presence. And organic SEO was the best solution for it. The
portal developed by Softweb needed systematic optimization to get the best visibility
in the search engines from early days only.
GOAL:
Due to our reputation and name in the field of Search Engine Marketing, System Integration
Architects Company had great expectations for the SEO results of its sterling commerce
developers' community portal. They had asked to achieve 1st page listing for all
the key words; be it generic or specific. In total, they wanted us to work for 30+
key words.
PROCESS:
For the remarkable results we have started with the market analyses and strategy
defining practices. We worked hard for identifying most important market, competitors
and key strengths of the company. It was after designing customized strategies that
we have started working for that. Few of the practices our strategy contained were
URL rewriting, KeyWord Research, Title & Meta creation, Social Bookmarking,
Directory Submission, Forum Posting and more.
For SEO URL rewriting our developers had rewritten all the major Links of Web Portal using Htaccess mode to replace each and every link on all the pages. All the efforts were made considering the target audience and usability of the community portal.
For SEO URL rewriting our developers had rewritten all the major Links of Web Portal using Htaccess mode to replace each and every link on all the pages. All the efforts were made considering the target audience and usability of the community portal.
RESULTS:
We have observed that Search Engines have started giving higher importance to the
established brands as people can also be driven easily towards the brand websites.
And so we strived to make SIAXIS a brand name with our strategic SEO practices.
Now, as a result of this, SIAXIS has gained name as a brand itself and that is bringing
50% direct traffic to the portal. The portal http://www.siaxis.com has got expected
results for all the keywords. The portal positions on the first page for more than
90% of targeted key words in the major search engines like Yahoo and Google. In
short, our efforts brought higher return on the investment of the Company.
Case Studies
