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BACKGROUND
Before you can sell something you need to let potential buyers know it's for sale. Websites widen your potential client list to anyone around the world with a computer.
The client is one of the largest wholesale automotive apparel and accessories distributor offering a wide range of products categorized under top of the line automobile brands. To achieve their strategic objectives of increasing visibility on the net and reaching out to more customers the client wished to implement an end-to-end e-commerce solution. The client was aiming to improve their market penetration as well as offer unique customized products in apparel.
It was necessary that the portal make it easier for customers to browse and find products of their choice under various top of the line automobile brands. It was essential that the portal have a user friendly, attractive display with an easy to use shopping cart.
The portal also needed an efficient Warehouse Management System as each product category had a different warehouse altogether.
After a thorough analysis of the client's needs and strategic objectives, Softweb's consultants suggested a robust, easy to use resource centre with a technically immaculate Warehouse Management System for each product category. The result was a powerful online store that allowed customers to browse, select, customize & order their apparel with great ease and confidence.
The solution that we developed incorporated ASP / Access Solution, Comprehensive Database Design / Development, Efficient Ecommerce and Content Management Solution, Order Management, Payment Gateway Integration and Search Engine Optimization making the overall experience very pleasurable for customers.
Softweb Solutions helped the client achieve their strategic business objectives and greatly increased their web presence. There was a significant increase in traffic and sales. The enhanced shopping experience, user friendliness and improved customer service was achieved by keeping the portal's design simple and elegant considering the target demographic.