Home Case Studies Social Networking Website
 
 

Case Study

Creating a web portal giving a place to the people where they can come and at free of cost...

View Details

Delivering a comprehensive social community website.

View Details

Developing a themed, comprehensive community portal having all the features including blog...

View Details

Building a Web Portal for Short Sale Real Estate

View Details
 
 

BACKGROUND

The client is premier lifestyle portal on the Internet that lets users indulge in social networking and form groups around shared interests. Registered users of this site can share photos, journals and interests with an ever-growing network of mutual friends.

With millions of users including bands and artists who call the site home, the portals powerful viral capabilities draw thousands each day to listen to music, share photos and songs, instant messages, blogs and connect with new people.

 
CHALLENGE:

The Social Networking Web Site is meant for:

  • Friends who want to talk Online
  • Single people who want to meet other Singles
  • Matchmakers who want to connect their friends with other friends
  • Families who want to keep in touch--map your Family Tree
  • Business people and co-workers interested in networking
  • Classmates and study partners
  • Anyone looking for long lost friends

Since it operates in a very demanding environment, the company must continually update its features and functionality or risk losing members. Senior management is regularly in direct contact with users in order to get their feedback. The development team uses this information to:

  • Add features that users request
  • Fine tune existing features based on user recommendations
  • Delete features that users dislike or find distracting

The challenge was to create a themed, comprehensive community portal that would have a proactive "always on" posture towards virtual presence. The website would have groups, forums, blogs, music & knowledge tools that would allow sharing information, files, graphics, photos etc.


SOLUTIONS:

The Softweb solution was a social networking web site that involved:

  • Exchange of text, audio & video messages.
  • Sharing of text, audio & video files.
  • Youthfully social interactions that are unstructured, loose, and fast.
  • Direct communication between members and association with popular members.
  • Open and ongoing social interactions, formation of groups, communities etc.
  • A grassroots mass medium for communication among friends.


RESULTS:

  • With Softweb Solutions' efforts, the client has a multifaceted social networking environment with hundreds of groups interacting daily.
  • The portal acts as an ultimate collaboration tool, as it lets users indulge in social networking and form groups around shared interests. It offers free services and draws revenues from advertising.
  • The client benefits from an environment, which is dynamically controllable with feeds for events, news and discussion groups.
  • The site now ranks among those at the top on the web for traffic and is hugely popular as an online meeting place. It demonstrates the success of the client as well as the project.