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Case Study
Developing business tools such as Product Management System, Inventory Management System, ...
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BACKGROUND
The Client is a leading CRM solutions provider that provides an e-mail marketing solution catering specifically to dentists. The solution helps dentists manage the development, delivery, and tracking of direct marketing campaigns directed at prospective patients.
The client wanted a CRM solution that would enable dentists to effectively target patients through specific e-mail communications and follow up with prospective patients wherever they may be. We also needed to permit registered users to capture contact information automatically.
Features that were highly desirable included:
- Web based solution to schedule & manage e-mail campaigns for dentists
- Provide e-mail Templates & Images
- Generate & Manage Prospect lists
- Facility to block Zip codes for a specified time period to ensure exclusive use of data
- Allow dentists to buy new campaigns & patient lists or upload a existing database
Implementation of the CRM solution has enabled our client to offer services that effectively target customers for specific e-mail campaigns.
The unique solution enables Dentists to understand their prospective patients better, and start personalized communication with them closely. The solution is designed to create automated, personalized, high impact campaigns.
The Softweb solution is an excellent media for Triggered & Automated Email Campaigns that make a client's job much easier and improves response rates by setting up more automated programs.
The ease-of-use, flexibility, and extensive reporting capability of the CRM solution make it the preferred solution for Dentists today.
