Beacons - A real shield for retailers in a war with eCommerce

Beacon technology is dramatically creating waves in retail industries. The tiny transmitters for microlocation are going to drive the next phase of innovation in retail. Beacons enable retailers to give more personalized and digital experience.

“85% of retailers in the United States are slated to adopt iBeacon technology by the end of 2016” – Echidnainc

This whitepaper includes the following topics:

• eCommerce boom and online shopping trends report
• What is Beacon?
• How beacons change people’s shopping habits
• Benefits of beacons in retail
• use cases
• Beacons providers